The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid...
SellSide
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players...
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The...
When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched...
Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners...
The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build...