Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived […]
The post Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions appeared first on AdExchanger.
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