Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees have been taken from their digital advertising transactions. President, Americas and global partners Allan Thygesen explained in a blog post Wednesday, “Our advertising partners often ask me, ‘How can I better understand where my dollars…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech