The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future’s chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic changed the consumer buying journey forever, and what…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
And The News Gets Nothing; Build It Blox By Blox
Worthington interviews Bradbourne on Creative Relay podcast
New Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its Differentiator