Let’s cut to the chase: 2023 was a challenging year for publishers. Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience. Publishers’ first-party data can provide a window into engagement insights, user behavior patterns and […]
The post Strap In, Publishers, It’s Election Season appeared first on AdExchanger.
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