The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock. With over 4.5 billion minutes of coverage streamed during opening weekend – and the second-best day of engagement ever for Peacock – advertisers reaped the […]
The post Unlocking The Potential Of Programmatic CTV For Publishers appeared first on AdExchanger.
More Stories
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?