In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been...
Unlocking
Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of...
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for...
With over $ 200 billion in programmatic spending on the table next year, maximizing yield is the name of the...
For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster...
How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai
Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Or Minus All the retailer “pluses” –...
AUCKLAND, Today: Unlocking Media for Marketers is coming up on September 19, 2024, at MediaWorks in Auckland. The event will...
In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by JSD, chief commercial officer at...
The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the...