Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center

Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500+–Sellers and Publishers 500+–is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, Spotify, ABC…
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