Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group...
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Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
Alphabet’s relentless revenue growth didn’t stop for a pandemic, a global recession or a YouTube boycott – and it sure didn’t...
These days, the safest bet is that a sizable portion of the ads you'll consume in the coming weeks will...
Pew Research Center mined data from its survey of 2,548 U.S. adult Twitter users in May 2021 about their experiences...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hypocritic Oath Crisis pregnancy centers, a deceptive moniker...
Political content being prevalent on Twitter probably doesn't come as much of a surprise, but the extent to which it...
What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions?...
The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off...
For a couple of years now, Twitter users have been pointing out something odd about Guitar Center's logo. The crux...