How Reward-Fueled Registrations Bring Addressable Traffic To Mid-Size Publishers

Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched on Monday, wants to reward people for their signups. The company, co-founded by two ad tech vets in July 2022, has a cross-site, single-sign-on service for the 30 publishers in its network. Data gleaned from […]

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