May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency

CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.

The post The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency appeared first on AdExchanger.

AdExchanger