OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […]
The post OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs