The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
Catch
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying...
Personalization in marketing is table stakes. Everything from promotional emails addressing recipients by name to individualized Netflix homepages and Spotify...
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of...
Catch Design, an independent digital agency, has announced the appointment of Inga Boyd as Senior Producer in its Wellington office....
Alex Grover (she/her) has been appointed as the new General Manager – Wellington at Catch Design, as part of the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal...
Even as employees return to the office following two years of pandemic-rooted work from home, there are just some habits...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hope And Pr-AVOD Ad-supported video on demand (AVOD) is...
Back in September, we released the first episode of our brand new podcast series, Metaverse Marketing. Part audio documentary, part...