With Personalization, Sales Needs to Catch Up to Marketing

Personalization in marketing is table stakes. Everything from promotional emails addressing recipients by name to individualized Netflix homepages and Spotify Wrapped playlists demonstrates a fundamental truth of marketing: The personal touch goes a long way. Today’s consumers have come to expect a personalized experience, regardless of whether it’s in a b-to-c or b-to-b environment. Why,…
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