Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data...
sales
Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop
Net sales grew 9% at Gap while Old Navy's fell 4%. Adweek Feed
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now. Adweek Feed
TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer...
The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media...
YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts,...
Nielsen has announced the appointment of Matty Lin to its commercial organization as APAC regional sales leader. Based in Singapore,...
The expansion comes as advertiser demand grows for email-native inventory and creators look for passive revenue streams Adweek Feed
NBCUniversal scores huge Olympics ad sales and brings on more advertisers than ever. Adweek Feed
The AI-powered platform is part of a broader trend of agencies exploring SaaS revenue streams Adweek Feed