Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser Perceptions, released during this week’s third annual PlayFronts event. IAB’s study polled 300 advertising decision-makers who currently buy video game […]

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