Top execs rally around the retail media network, courting brand advertisers. Adweek Feed
budgets
For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the...
The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to...
Executives from PepsiCo, Kimberly-Clark, and Procter & Gamble share their thoughts on navigating an uncertain economy. Adweek Feed
The tech giant is racing against other social platforms, DSPs, and CTV players. Adweek Feed
The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed...
Vistar Media’s latest trends analysis for 2024 has shown that June played an important role in shaping annual advertising strategies...
TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a...
TelevisaUnivision used its upfront stage to remind agencies and advertisers that Hispanic audiences drive business results. It shared ways buyers...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...