The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
budgets
Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus...
Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and...
Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual...
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led...
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com...
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at...
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize...