Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, […]
The post What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio appeared first on AdExchanger.
More Stories
Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix