Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

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Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend forecasts released Sunday by GroupM, Zenith and Manga, which predict the industry will grow between 3.1% and 5.2% this year to as high as $535 billion, as reported by Magna. Advertising growthContinue reading »

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Facebook, Google And The Other Edge Providers Won’t Be Fazed By The Net Neutrality Phase-Out

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During a speech Tuesday at think tank R Street Institute, Federal Communications Commission Chairman Ajit Pai justified his plan to scrap net neutrality (“We’re shifting from one-size-fits-all preemptive regulation to targeted enforcement.”) and took a shot at edge providers like Twitter, Google and Facebook. “Let’s not kid ourselves: When it comes to a free andContinue reading »

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Quora’s Ad Platform Connects With B2B Advertisers

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The question-and-answer site Quora considers itself a unique hybrid of search and social. Since neither of those platforms open themselves up to programmatic demand, Quora decided it wouldn’t go that route either. Quora’s ads platform officially went live in May with 300 advertisers on board, who could only purchase ads through Quora’s Facebook-like self-serve adContinue reading »

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Self-Serve Ad Platform Choozle Snags $6 Million In Series B To Grow Business Ops

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Programmatic platform Choozle picked up $6 million in Series B funding Tuesday, and it’s got growth on the brain. “We’re buying time to become a bigger player in the mid-market,” said Choozle CEO and co-founder Andrew Fischer, who sees recent ad tech consolidation and the lack of investment in early-stage companies as an opportunity. Choozle,Continue reading »

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Jonathan Mendez Out As Yieldbot CEO

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Yieldbot founder and CEO Jonathan Mendez has vacated that role. “Jonathan and the board came to a mutual understanding,” a company spokesperson confirmed to AdExchanger on Friday. The change was effective in early October, but Mendez is keeping his board seat. Yieldbot has had a tough year. It laid off a third of its staffContinue reading »

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Blaming Programmatic: Snapchat Goes To An Old Publisher Script

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When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’sContinue reading »

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AppNexus CEO Brian O’Kelley On Waging A Price War

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AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent. Less than a week after Rubicon Project slashed its take rate in half, to 10% to 12%, by doing away with buy-side fees, AppNexus said its fees are even lower. The company revealed it charges an 8.5% average to theContinue reading »

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Artsai Launches With An AI Solution To Compact The Marketing Stack

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AI-driven marketing automation platform Artsai came out of a two-year-long stealth period on Thursday with plans to help brands cut down on marketing vendor fragmentation hell. Client Pandora has been using Artsai to help its ad partners with dynamic creative optimization and to gather and apply campaign performance data and insights across touch points. PandoraContinue reading »

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Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them?

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The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes fromContinue reading »

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Snap’s Programmatic Adoption Skyrockets, But Its CPMs Plummet

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Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20% sequentially, as more advertisers switched from direct buys to using its self-serve programmatic platform. “The auction transition continued to impact Snap ad pricing during the quarter,” said chief financial officer Drew Vollero. “Most of [theContinue reading »

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