Ad Ops Manager Turned Ad Tech Founder Solves Viewability For Publishers

Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly viewable ads, but publishers lack the technology to meet these demands in a way that’s sustainable for their businesses. “The market has failedContinue reading »

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Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report

Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a challenger to Google. The survey evaluated 18 exchanges via a poll of 155 sales and ops staffers from sites with at least 3 million monthly uniques. Amazon’s sell-side ad tech business rose from eighth lastContinue reading »

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After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic

The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focusContinue reading »

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Pubstack Raises $2.3 Million For Publisher Analytics

 The French ad-tech company Pubstack said Wednesday it raised $2.3 million in seed funding from two VC firms and a handful of angel investors, including Criteo co-founder Romain Niccoli. Pubstack’s tech is designed to make it easier for publishers to monitor their programmatic partners in real time, and it connects monetization data with what happenedContinue reading »

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How To Engage Customers Across Facebook’s Platforms

This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is essential to prevent customers from dropping off. Few digital channels play a more pivotal role than Facebook and Instagram in funneling customers through this journey. According to one survey by Ipsos, nearly 75% of monthlyContinue reading »

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Pinterest Expands Its Partner Program To Third-Party Shopping Tech

Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change.Continue reading »

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Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future

Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been bothContinue reading »

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Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation

The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup and, at least for now, there are way more questions than answers. Which parts of Google’s sprawling business will the DOJ look into? Will it delve beyond Google’s search practices, which haveContinue reading »

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Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’?

When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integratedContinue reading »

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Operative Hires Its First Chief Delivery Officer Michael Napodano From Disney

The former CTO of Disney ABC Television, Michael Napodano, who also spent a decade at NBCUniversal, joined Operative on Monday in the newly created role of Chief Delivery and Information Officer. “Having been on the programming side of the house for so long, I wanted to challenge myself to be a part of a companyContinue reading »

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