Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...
Platforms
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's...
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
New Zealand Media and Entertainment (NZME) has made another move to grow its regional reach, announcing it has purchased the...
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make...
The introduction of over-the-top (OTT) broadcasting platforms by European soccer's football elite has been on the rise as part of...
Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year:...