Google’s Rubles: What We Know So Far About Russian Meddling Via Ad Platforms

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Google is the latest walled garden to be sucked down the Russian rabbit hole. The Washington Post reported Monday that Google has uncovered evidence of ads linked to Russia that were used to spread propaganda via YouTube, Gmail, Google Search and its DoubleClick ad network. Google’s revelations follow similar disclosures by Facebook and Twitter, whichContinue reading »

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Facebook’s Post-Russia Ad Policy Changes Have Implications For All Advertisers

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The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the platform, not just political advertisers. For one, Facebook’s effort to introduce more transparency into political advertising could start bubbling up information that brands can use as competitive intel to track trends and make suppositions aboutContinue reading »

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Adaptive Intelligence Apps: Oracle Tells Its AI Story

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Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers make sense of massive and complex reams of data, in order to enable more personalized marketing. Oracle, too, announced the creation of Adaptive Intelligence Apps at the time, and at its annualContinue reading »

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Facebook Adds 1,000 Human Ad Reviewers In Bid To Curb Shadow Propaganda

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Facebook said Monday it will add 1,000 employees to its global ads review teams over the next year to put the kibosh on foreign state-sponsored ads. The company will examine not just the content of the ad, but also the context in which it was bought and the targeting parameters used. Facebook’s ads review systemContinue reading »

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Pinterest Discovers Its Niche In The “Early Planning” Stage

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Pinterest wants to own the moment when consumers have an idea of what they want, but haven’t committed to a specific product or brand. “People use Pinterest to plan their lives, from the everyday, like what am I going to cook tonight or wear to a party on Saturday, to milestones like weddings, kids’ birthdayContinue reading »

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WeChat Is A Walled Garden – Does That Matter?

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Tencent doesn’t like it when WeChat is called a walled garden, even though it has all the markings. “This is a form of walled garden in the same way you have Facebook or Google,” said Jon Mansell, VP of marketplace innovation at Magna Global, during a panel hosted by Tencent at Advertising Week on Monday.Continue reading »

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YouTube Intros Targeting And Creative Versioning Tools For Online Video

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Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering. Beyond reaching people based on their searches on YouTube, advertisers will now be able to create segments and target video ads using data derived from Google Maps and apps. “The ultimate goal is to reach any personContinue reading »

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OpenX Acquires Mezzobit And PubNation To Sweeten Publisher Offering

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OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to strengthen its overall offering for publishers. The tools don’t boost yield for publishers, which is how publishers typically grade SSPs, but rather help them track down slow or suspicious advertiser tags and monitor overall adContinue reading »

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Facebook Forces Transparency On Political Ads

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Under mounting pressure over its use by Russian meddlers in the US election, Facebook is imposing new transparency on ad buyers to make it harder to obscure who paid for an ad, and who saw it. CEO Mark Zuckerberg announced the changes in a Facebook Live video posted Thursday afternoon. “When someone buys political adsContinue reading »

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Video Platform ViralGains Raises $13.5 Million To Help Brands Stop Treating Video Like TV

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ViralGains, a video advertising platform, raised $13.5 million in a Series B funding round, the company said Thursday. The funding includes $10 million in equity investment from First Analysis and Origin Ventures and $3.5 million in debt funding from Square 1 Bank. ViralGains, which serves sequential video ads to consumers, will invest the funds intoContinue reading »

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