The Big Platforms Are Giving Augmented Reality A Real Push

Augmented reality is about to hit its stride thanks to large media platforms, which are leading the way. Snap was early, but over the past 12 to 18 months, Facebook, Google, Apple, Amazon, Microsoft, Alibaba and others have all made big bets on AR by either investing in companies or creating (some might argue copying)Continue reading »

The post The Big Platforms Are Giving Augmented Reality A Real Push appeared first on AdExchanger.

Read more

FTC Sets The Stage For The Future Of Enforcement

Far from Silicon Valley, in a lecture hall at George Washington University Law School on an overcast day in Washington, DC, the clouds are gathering for big tech. On Thursday, the Federal Trade Commission held the first in a series of public hearings running from now through November focused on a wide range of consumerContinue reading »

The post FTC Sets The Stage For The Future Of Enforcement appeared first on AdExchanger.

Read more

Chief Strategy Officer Imran Khan Is Leaving Snap

Snap’s chief strategy officer, Imran Khan, is leaving the company to pursue other opportunities, it announced in an SEC filing Monday morning. Khan did not disclose his next role. He plans to stay at Snap for an unspecified interim period to help with the transition and recruit a new chief business officer. “This has beenContinue reading »

The post Chief Strategy Officer Imran Khan Is Leaving Snap appeared first on AdExchanger.

Read more

Facebook Gives Advertisers More Info On Where Their Ads Are Running – But Is It Enough?

As of Monday, all advertisers on Facebook will be able to see a full list of contextual placements where their ads might appear before a campaign starts and where they actually ran after a campaign ends. Facebook has been testing this capability for more than a year. As of last autumn, advertisers were already ableContinue reading »

The post Facebook Gives Advertisers More Info On Where Their Ads Are Running – But Is It Enough? appeared first on AdExchanger.

Read more

Oath Integrates Its Ad Tech Assets – But What About The Verizon Data?

Oath is attempting to deliver on its promise of becoming an alternative to the duopoly. But a question remains as to how compelling its proposition will be to buyers without the full complement of Verizon data at its disposal. On Monday, the Verizon-owned company unveiled the long-awaited fruits of a year’s worth of hard labor:Continue reading »

The post Oath Integrates Its Ad Tech Assets – But What About The Verizon Data? appeared first on AdExchanger.

Read more

Facebook Is Rolling Out Watch To The World

YouTube, watch your back? Facebook said Wednesday that Watch, its video-on-demand service for episodic content, is now available globally. Creators in certain countries – Ireland, the UK, Australia and New Zealand, to start – will also be able to monetize their content with ad breaks, including pre-roll, mid-roll and static image ads. An additional 21 countries willContinue reading »

The post Facebook Is Rolling Out Watch To The World appeared first on AdExchanger.

Read more

Chartbeat: Only A Third Of Google AMP Publishers See Traffic Boost

Google AMP was supposed to help publishers deal with slow-loading mobile web pages and boost consumption of articles on phones when it rolled out almost three years ago. But publishers like The Daily Beast aren’t seeing that promised increase in traffic on AMP to justify the lagging monetization it experiences on AMP. The publisher ranContinue reading »

The post Chartbeat: Only A Third Of Google AMP Publishers See Traffic Boost appeared first on AdExchanger.

Read more

Facebook Eliminates 5,000 Ad Targeting Options To Pull The Plug On Prejudice

Advertisers that want to exclude people interested in “Passover,” “Native American culture” or “evangelism” from seeing a campaign on Facebook will soon be out of luck. On Tuesday, Facebook said it’s planning to remove more than 5,000 ad targeting parameters that could be used to discriminate against minority groups. The targeting options will be unavailableContinue reading »

The post Facebook Eliminates 5,000 Ad Targeting Options To Pull The Plug On Prejudice appeared first on AdExchanger.

Read more

Index Exchange Called Out For Tweaking Its Auction

Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction, it holds onto the bid to see if it can serve an ad on the next piece of content the consumer views. Bid caching has enabled Index Exchange to gain market share against rival exchangesContinue reading »

The post Index Exchange Called Out For Tweaking Its Auction appeared first on AdExchanger.

Read more

RevJet Closes $21 Million Series A Raise With Plans To Invest In AI

RevJet wants to be an operating system for the customer experience, and it’s using a $21 million Series A round to get there. Total funding for the four-year-old startup, which helps marketers manage, test and optimize their digital advertising across touchpoints, is now $30 million. The round, revealed Wednesday, was led by private equity firmContinue reading »

The post RevJet Closes $21 Million Series A Raise With Plans To Invest In AI appeared first on AdExchanger.

Read more