Hurdl Is Using Wearables To Make Concert Marketing D2C

Aside from dedicated fans, most people who show up to a concert never hear from the band again. That fleeting relationship poses a challenge for musicians. How can they get people to come to their next concert? Or buy merch? Hurdl is solving that problem with connected LED wristbands, which live event attendees activate usingContinue reading »

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Instagram Wants More Commerce On Its Platform, Adds Three Shopping-Related Features

Instagram is shopping for its share of holiday dollars. On Thursday, Facebook’s much-cooler sibling added three new features designed to help people browse, discover and save items more easily. A lot must happen before someone buys, and while shopping can be a by-product of spending time on Instagram, people aren’t there to fill their cartContinue reading »

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Advertiser Perceptions: How SSPs Can Win Market Share From Google

Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed also valued platforms in areas like proactively shared insights and reporting – categories where Google didn’t perform as well as its competitors. “Google is the clear leader,” said Kevin Mannion, chief strategy officer at AdvertiserContinue reading »

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Can Snap’s Executive Shakeup Bring The Company Back To Growth?

It’s been a tough year for Snap, as its stock tanks and its executive team flees the ship. Despite growing revenue 43% in Q3 to a record $298 million, Snap’s stock hit an all-time low in September of $10 per share. Snapchat is also bleeding daily active users after rolling out an unpopular redesign and facing increasing competition from Instagram. “Snap is struggling toContinue reading »

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Facebook Bets Big On Stories, Messaging And Watch – Here Are The Biggest Challenges

The news feed is still a money-printing machine for core Facebook. But people aren’t sharing like they used to – Pivotal Research analyst Brian Wieser used Nielsen data to detect that consumption on core Facebook, including Messenger, was down 13% in September – and now Facebook is putting its faith into what it hopes willContinue reading »

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LinkedIn Rebuilds Its Self-Serve Ad Platform To Go Big On Objective-Based Advertising

The B2B martech space is heating up as titans spend billions to build their stacks – and now it’s makeover time at LinkedIn. On Monday, LinkedIn opened the public beta for a revamped version of Campaign Manager, the self-service tool advertisers use to manage and measure campaigns on its platform. The idea is “to make itContinue reading »

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As Pinterest Gets Its Advertising House In Order, Carousel Ads Are Up Next

Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday. Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search. Users tap the cover image and thenContinue reading »

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Facebook Falls Short On Revenue, DAUs Are Flat – But Advertising Is Strong

Even the mighty miss on revenue – but Facebook is still raking it in per user. Facebook reported $13.73 billion in revenue for the third quarter on Tuesday, $40 million under what analysts were expecting and Facebook’s second earnings miss in a row. But Facebook is now making $27.61 per user, compared with $21.20 a yearContinue reading »

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Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?

Starting Oct. 30, Google will make parallel tracking the default way to run third-party tracking for Google search and shopping ads. It’ll become mandatory for display and video ads by March 2019. For now, only Chrome traffic will use parallel tracking, with other operating systems and browsers to be added throughout the rest of theContinue reading »

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Instagram Dominates With Stories, But Snap Has A Few Tricks Up Its Sleeve

Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend. The two main reasons why sits at the heart of an existential dilemma for Snap: its audience and its scale. Snap’s youthful users are one of the platform’s primary selling points at the same time they’re a potentialContinue reading »

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