Five Reasons Why MediaMath Could Buy Rubicon Project (And Two Reasons It Won’t)

Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions. Could one of those targets be Rubicon Project? “That’s an interesting idea,” MediaMath CEO Joe Zawadzki told AdExchanger Thursday. “No, we are not buying them at this time.” The idea of a top-tier DSP and SSPContinue reading »

The post Five Reasons Why MediaMath Could Buy Rubicon Project (And Two Reasons It Won’t) appeared first on AdExchanger.

Read more

DOJ Appeals AT&T-Time Warner Ruling

Hold the phone, it ain’t over yet. One month after losing its case to block AT&T’s $85 billion merger with Time Warner, the Justice Department filed an appeal Thursday. In a statement, AT&T’s general counsel, David McAtee, sounded a bit baffled. “The Court’s decision could hardly have been more thorough, fact-based and well-reasoned,” he stated.Continue reading »

The post DOJ Appeals AT&T-Time Warner Ruling appeared first on AdExchanger.

Read more

MediaMath Has $180 Million To Spend On Acquisitions – So What’s Next?

MediaMath is flush with cash and ready to ignite consolidation in ad tech. Thanks to a $225 million investment by private equity firm Searchlight on Tuesday, MediaMath will end up with a $180 million cash infusion to spend on acquisitions and building new products. MediaMath, whose flagship product is a DSP/DMP, used $45 million ofContinue reading »

The post MediaMath Has $180 Million To Spend On Acquisitions – So What’s Next? appeared first on AdExchanger.

Read more

Facebook Is Testing AR-Enabled Ad Formats In Time For The Holidays

Facebook is augmenting the news feed. The company has been testing AR ads for the past couple of months with a limited number of brands, it announced at an event for advertisers and agencies in New York City on Tuesday. The plan is to release the format more generally in the lead-up to the holidayContinue reading »

The post Facebook Is Testing AR-Enabled Ad Formats In Time For The Holidays appeared first on AdExchanger.

Read more

3 Old-School Ad Tactics Facebook Uses To Gun For Engagement

Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad year of repeated privacy failures, questions of Russian election interference and other controversies. But scale needs to be maintained. Although only a handful of advertisers pulled spend in the aftermath of Cambridge Analytica, that wouldn’tContinue reading »

The post 3 Old-School Ad Tactics Facebook Uses To Gun For Engagement appeared first on AdExchanger.

Read more

DoubleClick No More! Google Renames Its Ad Stack

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for enterprises, Google Ads for small and medium-sized businesses and Google Ad Manager for large publishers. The transition will begin in mid-July. This transition willContinue reading »

The post DoubleClick No More! Google Renames Its Ad Stack appeared first on AdExchanger.

Read more

AppNexus Is No Longer Independent: How Will Its Clients React?

AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence andContinue reading »

The post AppNexus Is No Longer Independent: How Will Its Clients React? appeared first on AdExchanger.

Read more

Bruce Falck Revs Revenue One Year In As Twitter’s Ad Products Chief

In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships,Continue reading »

The post Bruce Falck Revs Revenue One Year In As Twitter’s Ad Products Chief appeared first on AdExchanger.

Read more

Magna: Global Ad Spend Is Set For Monster Growth In 2018 (Google, Facebook: ‘We’ll Take That, Thanks’)

The global ad market is set to grow even faster than forecasted. Why? It’s the duopoly, folks. In a report released Monday, IPG-owned Magna Global significantly revised its global ad market growth projection from 5.2% to 6.4%, which translates to $551 billion in global ad spend. In Q1, Google and Facebook’s collective ad revenue increasedContinue reading »

The post Magna: Global Ad Spend Is Set For Monster Growth In 2018 (Google, Facebook: ‘We’ll Take That, Thanks’) appeared first on AdExchanger.

Read more

AT&T-Time Warner Merger Will Jumpstart Positive Deal Momentum

Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time Warner. The judgment capped five weeks of testimony, six weeks of deliberation and a fair amount of nail-biting in executive suites from Dallas to New York City. But now that the deal is finally sealed,Continue reading »

The post AT&T-Time Warner Merger Will Jumpstart Positive Deal Momentum appeared first on AdExchanger.

Read more