Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as theRead more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about theRead more
Miffed by Twitter adding fact-checking labels to some of his tweets this week, President Donald Trump signed an executive orderRead more
Facebook’s stock dipped slightly on Wednesday morning after the Federal Trade Commission formally announced its $5 billion dollar fine over privacy violations. But by the time Facebook reported its second quarter earnings after the bell, the stock has recovered and then some. Facebook is up 3.2% postmarket after beating expectations and raking in the ad
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It’s a big day for the big blue app. The Federal Trade Commission (FTC) formally announced Wednesday it will fine Facebook $5 billion over Cambridge Analytica-related privacy violations and install oversight procedures to prioritize privacy and ensure enforcement at the company. In addition, a more than $100 million fine is expected from the Securities and Exchange
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TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers have finally noticed the short-form video app. Roughly 60% of the app’s 26.5 million monthly active users in the US are between 16 and 24, according to a TikTok pitch deck circulated to US ad
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Turns out people really like those Snapchat baby face and gender swap filters. The app’s daily active users hit 203 million in Q2, up 8% year over year, and revenue was far better than expected at $388 million, a 48% increase from this time last year, according to the company’s Q2 earnings disclosure. This is
How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and stopped operating a DSP on July 1. Its focus now is selling custom audience segments through the buyer’s DSP of choice. Since
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The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying. Why? The Trade Desk, rather than Google, is the one throwing its weight around for a change. As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to
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Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly viewable ads, but publishers lack the technology to meet these demands in a way that’s sustainable for their businesses. “The market has failed
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