Indie Ad Servers Smell Blood In The Water As Google Limits DoubleClick ID – But Does Google Care?

In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick Campaign Manager (DCM), effectively killing independent attribution (at least to the extent that it was possible). Marketers who want access to the DoubleClick ID, which ties together data across Google’s properties, will have to use itContinue reading »

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Facebook To Shareholders: Sorry ‘Bout The Scandals, But We’re Making Changes

Although Facebook’s stock has mostly recovered from its Cambridge Analytica lows, stockholders are unamused by the rocky ride. “Scandal is not good for the company’s bottom line,” said one investor Thursday during Facebook’s 2018 annual shareholder meeting. CEO Mark Zuckerberg has gotten quite good over the last year or so at acknowledging the scandals. “TheContinue reading »

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Google Launches Programmatic Audio Ads In DoubleClick Bid Manager

The potential of programmatic audio has caught the interest of advertising’s behemoth. Google said Wednesday it had launched the ability to buy programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. Programmatic audio is still a new market, but it’s growing quickly. Spotify launched the capability in 2016, and on its Q1 2018Continue reading »

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Dentsu Aegis Network Taps Index Exchange To Power M1

Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1. M1 typically targets precise audiences. The Index Exchange wrapper will find more of those needles in the haystack. Publishers already using the Index Exchange wrapper must sign a contract with Dentsu Aegis Network before tappingContinue reading »

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Hulu Launches Dynamic Ad Insertion, Hits 20 Million Subscribers

Hulu told advertisers at its upfront on Wednesday that it’s reached the 20-million-subscriber mark. While 20 million subscribers is a lot smaller than rivals Netflix (125 million subs) and Amazon Prime (100 million subs), Hulu is ad-supported. Ad-supported subscribers are up 40% this year to 40 million viewers, said Hulu’s head of advertising Peter Naylor.Continue reading »

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Agencies: Google’s Limitation Of DoubleClick ID Will Raise Garden Walls Even Higher

Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But the change will also stunt advertisers’ ability to do cross-platform reach and frequency measurement – unless they’re using Google’s Ads Data Hub. While agency execs support changes to protect consumer privacy,Continue reading »

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F8: Some Developers Are Frustrated, But Most Are Far From Mutinous

“This has been an intense year – I can’t believe we’re only four months in.” Mark Zuckerberg kicked off Facebook’s F8 developers conference in San Jose on Tuesday with a joke, and he got a few chuckles from the gathered crowd of 5,000 developers. Facebook’s recent crackdown on API access and data flows in response toContinue reading »

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Snap Takes A Revenue Hit From Unpopular Redesign

Snap’s hotly contested redesign had a material negative impact on revenue, the company said in its Q1 earnings report. Revenues for the quarter were up 54% year-over-year to roughly $231 million, but sequentially were down 19% “primarily due to seasonality and our redesign,” the company said in its earnings release. Daily active users were upContinue reading »

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Google Sharply Limits DoubleClick ID Use, Citing GDPR

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubeClick ID when leveraging its data transfer service. The service allowsContinue reading »

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Increased Facebook Ad Prices Drive Revenue Growth

Facebook might be weathering more headwinds than you can shake a stick at right now, but that didn’t stop it from posting gangbuster earnings on Wednesday. Revenue for the quarter clocked in at $11.97 billion, up 49% year over year – beating the Street’s estimate of $11.41 billion. Click here to read the release. ProofContinue reading »

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