Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to...
Platforms
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience...
Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the...
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks,...
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's...
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I...