X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X’s new lawsuit against the Global Alliance of Responsible Media, an advertising trade body, makes them reconsider future investment in the platform….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles