Mobile creative is a Catch-22.While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic...
Platforms
Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at...
Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than...
Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday,...
Augmented reality is more than just Pokémon – but it’s got a long way to go before it’s really mainstream.“Pokemon GO...
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...