As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus' buy-side operation is...
Platforms
Ever click on an ad by mistake? You and the rest of internet-connected humanity.On Tuesday, Facebook said it’s going to...
Lorne Brown, former CEO of Operative and president of SintecMedia, will ascend to the CEO position at Sintec Media. Outgoing...
AT&T just hired an ad platform whiz kid to take charge of its new TV and video ad business – but...
Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to...
Twitter’s revenue and user growth story – especially US user growth – is grounded in a harsh reality.Overall revenue for...
Sovrn CEO Walter Knapp sat down in a conference room on June 27 and told 27 staffers it would be...
Ask Facebook for access to its data and the official answer is going to be, “Nope.”But under certain circumstances, a...
Time Inc. knows that producing magazine content requires data – like seeing how many issues sell based on the cover...
For smaller publishers or influencers, ad revenue isn’t always the strongest path to monetization.Many want direct relationships with consumers. They...