To be a modern broadcaster, CNN believes it has to distribute content everywhere and be a launch partner when platforms...
Platforms
In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy”...
AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index...
The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade...
Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series...
The second-price auction is crumbling.All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or...
Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP...
The MRC kicked off the second phase of its three-part Facebook audit at the beginning of August: an assesstment of...
Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through...
Snap again came in below analysts' expectations for its Q2 earnings announced on Thursday.Year-over-year, revenue grew 153% to $181.7 million...