May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Soccer OTT Platforms Are a Boost for Clubs and Marketers

The introduction of over-the-top (OTT) broadcasting platforms by European soccer’s football elite has been on the rise as part of a growing trend of sports properties recognizing the potential of acting as their own media platform. With streamers such as Amazon Prime Video and now Netflix, with its $ 5 billion WWE Raw deal, getting into…
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