Arrivals & Departures: The Media Lab appoints Maya Le Bozec-McKendry to planning role

WELLINGTON, Today: Maya Le Bozec-McKendry has crossed from one side of the agency table to the other, joining independent media agency The Media Lab as Planning Director.

It isn’t exactly a blind date. Le Bozec-McKendry already knew the Wellington agency well, having worked with the team as a client before deciding to become a colleague.

She joins during a period of steady growth for The Media Lab, whose clients include Nova Energy, FMG Insurance and Feijoa.

The agency also handles several significant government assignments, including work for MBIE, Inland Revenue and the National Bowel Screening Programme.

Le Bozec-McKendry spent the past six years in the Tertiary Education Commission’s marketing team, leading campaigns through continual change and working closely with agency partners.

Hiring someone who chose us after working with us tells you everything you need to know.” – Matt McNeil, Managing Director, The Media Lab

She began her career agency-side in account management, where collaboration and a sharp eye for detail became central to her approach.

In her new role, Le Bozec-McKendry will lead strategic planning across the agency’s accounts, provide hands-on marketing support to clients and mentor its growing team. She reports to Managing Director Matt McNeil.

“Maya knows what good looks like and what clients need, you can’t teach that,” said McNeil. “Hiring someone who chose us after working with us tells you everything you need to know.”

That previous client experience gives Le Bozec-McKendry a rather useful view of agency life: she already knows what clients value—and presumably which meetings could have been emails.

“I worked with The Media Lab as a client and saw it up close. They think beyond just paid media channels and know how to leverage content, social, PR and media thinking that makes them unique in my experience,” said Le Bozec-McKendry.

“When the chance to join came up, it was an easy call. I’m looking forward to bringing a client’s perspective to the team and to the agency’s clients.”

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