WELLINGTON, Today: Maya Le Bozec-McKendry has crossed from one side of the agency table to the other, joining independent media...
Planning
Independent media agency Together is expanding its Auckland planning team with the appointment of four senior hires. The new appointments...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Quarterly Revenue Planning appeared first...
Publishers can reach relevant audiences at scale and with greater specificity through Optable's new planner agent. The post Optable’s New...
Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning...
You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at...
AUCKLAND, Today: Connected Media Group has been appointed by tonies, the world’s largest interactive audio platform for children, to handle...
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I...
AUCKLAND, Today: The Commercial Communications Council is set to host Media Spotlight 2025 on August 13 – a future-facing event...
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and...