Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus...
budgets
Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and...
Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual...
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led...
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com...
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at...
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize...
Howdy readers! This is James Hercher, back from break with the latest and greatest in commerce news. This week, we’re...