Snap Embarks On A Charm Offensive; Amazon’s Hiring Spree

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretiveContinue reading »

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Disney’s Data Honcho Discusses Its Unique Approach To Audiences, The Disney ID And Integrating Fox

At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed theContinue reading »

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Cannes 2019: As TV Broadcasters Make Their Pitch, Linear Is The Next Frontier

Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National GeographicContinue reading »

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Ad Sales Prez Rita Ferro Talks Disney’s Digital Evolutions – And Ambitions

Disney has been at the center of some of the most important recent shakeups in digital media. It officially closed its $71.3 billion deal for 21st Century Fox in March. And late last year, moved from Comcast’s FreeWheel ad server to the Google Ad Manager platform, a vendor switch with huge implications as TV networksContinue reading »

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Disney Takes Full Ownership Of Hulu

Hulu now lives in the mouse house. The Walt Disney Company said Tuesday it will gain full operational control of Hulu as part of a “put/call” agreement with Comcast, under which Comcast can require Disney to buy NBCU’s 33% Hulu stake at its fair market value as early as January 2024. The future value ofContinue reading »

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Verizon Media Group Revenue Falls; Finance Brands Spend More On Social

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Remember Oath? Verizon Media Group, the company formerly known as Oath, is shrinking as the telco shifts its focus and most of its resources to 5G. The media group, which is made up of Verizon’s acquisition and merger of AOL and Yahoo, saw revenuesContinue reading »

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