When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
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For digital advertisers, tomorrow, Saturday, February 24, marks a new and unwanted holiday: Made-for-Advertising (MFA) Freedom Day. MFA Freedom Day...
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw...
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more...
With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this:...
Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for...
Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Ben RileyGeneral Manager“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution...
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at...