For digital advertisers, tomorrow, Saturday, February 24, marks a new and unwanted holiday: Made-for-Advertising (MFA) Freedom Day. MFA Freedom Day marks the day of the year when a typical advertiser stops paying for spammy and undesirable MFA sites and starts putting resources toward more effective inventory. The holiday is based on the percent of ad […]
The post It’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain appeared first on AdExchanger.
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