When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
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The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are...
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
From forest fires to floods, climate change continues to accelerate. Consumers' need for environmental commitments from businesses is essential now...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more...
NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve...