As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, the ad tech tax is a perpetual drain on advertisers’ budgets, diminishing their return on investment with every campaign run […]
The post Programmatic TV Tax Day Is Not Just April 15. It’s Every Day appeared first on AdExchanger.
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