As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
News Orgs Are Done Begging For Ad Dollars
Loren Tomlinson to speak at premier digital marketing conference
Summer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue