As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
Benefits
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to...
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive...
Tourism Industry Aotearoa (TIA) has launched a national campaign this week that shines a light on the many positive benefits...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Several studies suggest that the biggest reason people leave jobs is not because of pay, but rather toxic work environments...
AUCKLAND, Today: GroupM NZ chief investment officer Steve Tindall sees fish-hooks in the proposed TVNZ-RNZ merger. In an opinion piece,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Check Your Priors Advertisers look for in-markert or interested customers. But sometimes people need a push, not a nudge. Two...
On May 26, Instagram codified a change it had been experimenting with since 2019--giving users the option to hide the...