As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
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When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose...
MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market....
Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history...
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is...
"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines:...
Name an LGBTQ+ CEO. I'll wait. Aside Tim Cook, CEO of Apple, who came out in 2014, there are only...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Julia Smaldone, senior...
Relatively speaking, business started to look up for American Airlines, the company said during its Q2 earnings call Thursday. But...