Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI...
programmatic
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable...
The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as...
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment...
Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply...
Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments. Adweek Feed
Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and...
If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed...
AUCKLAND, Today: NZME has brought on board Deep Balsara as Programmatic Manager, a brand-new role within its Agency team designed...
New Zealand Media and Entertainment has announced the appointment of Deep Balsara as programmatic manager. The role is a new...