Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP. The post The Shifting Dollars Flowing Through...
programmatic
Biddable Assets' platform integrates brands' live sales data to create tailor-made media optimization algorithms. Adweek Feed
Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads...
Funding for startups that change how ads are bought is growing. Adweek Feed
In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with...
With Black Friday fast approaching, Vistar Media managing director APAC Ben Baker shares how the often-under-used medium of out of...
AUCKLAND, Today: Black Friday isn’t just busy, it’s chaos. Everyone’s shouting for attention, every feed is flooded, and every ad...
Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI...
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable...
The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as...