Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned...
programmatic
Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod Patrol The CTV ad experience is a...
NBCUniversal kicks off 2024 with a programmatic progress report during CES in Las Vegas. The post NBCUniversal Flexes Its Programmatic...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards...
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up...
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five...
Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means...
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist...