When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings...
programmatic
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for...
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Agentic Programmatic appeared first on AdExchanger....
There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors...
Communicating complex policy changes can be a significant challenge, especially when they impact everyday people. When the New Zealand Government...
Go Media has announced the appointment of Kevin Van Wyk as its new Programmatic Director, who will join the team...
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant...
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some...
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital...
BrandSpace, the media and retail kiosk and pop-up division of Scentre Group, has launched full programmatic buying capabilities across its...