Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for […]
The post Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index