Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus...
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Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many...
Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics...
One year after Peacock broadcast Super Bowl 56, the streaming service is back in the Big Game. A 30-second spot...
PubMatic’s total Q3 revenue grew 11% to $ 64.5 million despite an industry-wide downturn, but the company doesn’t have high...
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning:...
Google's Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that...
Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is...
Clubhouse has turned its interests categories into Topics that can be displayed on each user's profile. Users have the option...
Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner...