“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Read more
FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of brand marketing. “Our company, like many brands, has been obsessed with directly attributable, perfectly measured marketing for the last five years,” said Jeff Severts, CMO of FTD Companies, who previously served as CMO of Ulta
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Similar to the capability that Grapeshot provides on MediaMath to perform audience targeting based on people interested in certain keywords,Read more