The Sam’s Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the point of purchase. Scan & Go is a feature in the Sam’s Club app that lets shoppers scan items and pay for…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup