The Trade Desk Surges On Record Revenue – With No Sign of GDPR Slowdown

The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year, according to the company’s earnings report released Thursday. That growth rate is identical to 2017’s annual growth rate, and the company’s retention rate topped 95% for the 18th consecutive quarter. On the company’s earnings call,Continue reading »

The post The Trade Desk Surges On Record Revenue – With No Sign of GDPR Slowdown appeared first on AdExchanger.

Read more

What’s The Latest For Blockchain In Ad Tech?

Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what work needs to be done before marketers or publishers can begin buying and selling media on blockchain-based platforms? “It reminds me of early days of programmatic when differentContinue reading »

The post What’s The Latest For Blockchain In Ad Tech? appeared first on AdExchanger.

Read more

P&G Puts Working Media Back To Work

Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but the world’s biggest ad spender has begun to return spend to working media, CEO David Taylor told investors during the company’s earnings call on Tuesday. P&G has spent more than a year pushing new digitalContinue reading »

The post P&G Puts Working Media Back To Work appeared first on AdExchanger.

Read more

Snapchat’s Programmatic Turnaround Is Helping It Compete With Facebook

Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve ad platform. But the low inventory prices and data and user-tracking features that have accompanied Snapchat’s programmatic transition are making the company more competitive with Facebook and Instagram. Snapchat’s improved measurability come as Facebook’s platformContinue reading »

The post Snapchat’s Programmatic Turnaround Is Helping It Compete With Facebook appeared first on AdExchanger.

Read more

How World Cup Advertising Is Undercut By GDPR And The US Team’s Absence

The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful forContinue reading »

The post How World Cup Advertising Is Undercut By GDPR And The US Team’s Absence appeared first on AdExchanger.

Read more

Facebook And Twitter Offer New Political Ad Transparency Tools To Head Off Bad Actors

Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections, as the social platforms try to forestall the malicious electoral interference they enabled during the 2016 election. Facebook began archiving electoral and issue-based ads in May, so any ad by an active candidate or featuringContinue reading »

The post Facebook And Twitter Offer New Political Ad Transparency Tools To Head Off Bad Actors appeared first on AdExchanger.

Read more

Google Reverses Course On GDPR Consent Tool Limiting Publishers To 12 Vendor Partners

Google is reversing its policy for its consent management platform (CMP) that initially capped at 12 the number of vendors a publisher can list in opt-in messages, following critical feedback from publishers and the ad tech industry. The platform now has no limit. “The change being made now is in line with our priority ofContinue reading »

The post Google Reverses Course On GDPR Consent Tool Limiting Publishers To 12 Vendor Partners appeared first on AdExchanger.

Read more

Ad Tech Vendors Wrestle With IAB Europe’s Transparency And Consent Framework

The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are already feeling whiplash. The crux of the problem is advertising technology vendors must have user consent, for data-driven advertising – yet there are only two scaled ways to get it. Either use Google’s GDPR pipelineContinue reading »

The post Ad Tech Vendors Wrestle With IAB Europe’s Transparency And Consent Framework appeared first on AdExchanger.

Read more

Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details

Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem to serve data-driven ads under GDPR. Google said it will join once it has resolved technical and policy details so parts of its ad tech can operate with the framework. “We absolutely want to beContinue reading »

The post Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details appeared first on AdExchanger.

Read more

Acxiom Working Out How To Maximize Value From A LiveRamp Sale

Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more shareholder value, said sources close to the company. Interest in Acxiom and LiveRamp in particular heated up in March, after Salesforce bought the middleware tech company MuleSoft for $6.5 billion,Continue reading »

The post Acxiom Working Out How To Maximize Value From A LiveRamp Sale appeared first on AdExchanger.

Read more