Agencies Commemorate Unilever’s Retiring CMO Keith Weed

Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in April. Weed has worked for Unilever for more than 35 years, the last eight as Unilever’s top marketer. His departure, which he announced in a tweet, has been planned for more than a year. ItContinue reading »

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CEO George Colony On Forrester’s Acquisition Streak And Plans For Mar Tech

Forrester tried to acquire SiriusDecisions, a B2B market research and analytics firm, five years ago, so closing a $245 million deal for the company last week felt like a natural step. But SiriusDecisions was the third acquisition in the past half-year for Forrester, which historically buys a company every three years or so, said founderContinue reading »

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Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign. Additionally, Bill Simmons, dataxu’s co-founder and CTO, is joiningContinue reading »

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Gap Evolves Its Marketing Strategies With Its New Digital-First Brand Hill City

When Gap launched the men’s activewear label Hill City in September, it marked its first new brand in a decade, and its first-ever foray into digital-first territory. Hill City has some notable differences compared to other DTC companies – like corporate ownership and a running start with distribution in 50 Athleta stores (Gap’s activewear brandContinue reading »

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How Mobile Commerce Became The Key To Retail Success For Thanksgiving Shopping

Thanksgiving holiday shopping trends have shifted from surprising to predictable. At this point, the big news will be in some hypothetical, future November when ecommerce sales stop growing hand over fist. Ecommerce sales reached $18 billion combined for Thanksgiving, Black Friday and Cyber Monday, according to Adobe. Cyber Monday alone cleared about $8 billion, theContinue reading »

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What Ticketmaster Is Grateful For This Thanksgiving (Hint: It’s The NFL)

Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you might call Ticketmaster’s football Thanks-for-giving-us-your-business day. The ticket-sales company has secured the exclusive ticketing rights for the NFL and transitioned the league to digital-only tickets this year. Now Ticketmaster is spiking the football – which,Continue reading »

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BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology

The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements,Continue reading »

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Why DTC Brands Avoid Amazon

Direct-to-consumer brands like Mack Weldon, Manscaped and Peloton have expanded beyond their Facebook and Instagram roots – but don’t expect them to start advertising with or selling most of their products on Amazon. Though Amazon seems like a natural expansion for ecommerce startups, reducing the impact of the world’s biggest ecom platform is a strategicContinue reading »

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The Trade Desk Grows Hand-Over-Fist In Q3

The Trade Desk reported Q3 revenue of $118.8 million, a 50% year-over-year increase. The company has maintained growth of 50% or more in the past two quarters, matching its growth rates from the same periods last year. With an upward revision to the company’s revenue forecast next quarter, CEO Jeff Green said he expects theContinue reading »

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Election 2018: Pollsters Are Redeemed, But Still Overlook Silent Trump Voters

The 2016 election was a disaster for the reputations of political pollsters, many of whom missed badly. With the midterm elections now in the bag, how well did the pre-election surveys match Tuesday’s results? Pretty well, actually. Public polls and data aggregators like FiveThirtyEight were, broadly speaking, closer to the mark in 2018 than theyContinue reading »

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