Google is reversing its policy for its consent management platform (CMP) that initially capped at 12 the number of vendors...
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The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are...
Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem...
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...
IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a...
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity...
After Democrats won an unexpected cascade of seats in the Virginia House of Delegates on Tuesday, liberal technologists and the...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have...