Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but...
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Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...
The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early...
Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections,...
Google is reversing its policy for its consent management platform (CMP) that initially capped at 12 the number of vendors...
The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are...
Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem...
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...
IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a...