Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising...
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The more things change, the more they stay the same. The old adage applies to the new media landscape, where...
Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in...
Forrester tried to acquire SiriusDecisions, a B2B market research and analytics firm, five years ago, so closing a $245 million...
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...
When Gap launched the men’s activewear label Hill City in September, it marked its first new brand in a decade,...
Thanksgiving holiday shopping trends have shifted from surprising to predictable. At this point, the big news will be in some...
Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you...
The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer...
Direct-to-consumer brands like Mack Weldon, Manscaped and Peloton have expanded beyond their Facebook and Instagram roots – but don’t expect...