These AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature

To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain, France, Italy, Germany and the U.S. from May to June. The campaign featured two AR-supported ad formats. One allowed people to view a pair of…
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