For the 2023 holiday season, Lego worked with M&C Saatchi Fabric to debut an augmented reality activation in its New York and London flagship stores that will allow shoppers in each location to toss virtual Lego snowballs at the other store. Part of Lego’s “Play Is a Superpower” campaign, The Lego Snow Throw will allow…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup