PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its full-year revenue outlook down by $ 10 million in its earnings report on Thursday. Its stock price immediately dropped 35% in after-hours trading, before settling at about 30% down when the market opened this morning. The […]
The post Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs